The Pride Side podcast
The LGBTQIA+ community is facing an increase of misconceptions and challenges. Rather than speaking on behalf of the community, Mastercard is raising awareness to broaden consumer understanding of the transgender and non-binary community. By co-creating a podcast platform called The Pride Side where we both highlight the good, the bad and the challenges, Mastercard creates impact in an approachable and engaging way, leveraging authentic voices and perspectives.
Client
Mastercard
Year
2023
Roles
Creating visual identity, designing social media assets, editing of podcast episodes, aftermovies and case videos.
Awards
The Best Social Awards -
Beste Podcast - Shortlisted
European Excellence Awards 2023 -
DEI communication - Shortlisted
European Content Awards 2024 -
Social media campaign of the year - Shortlisted
European Content Awards 2024 -
Podcast/audio campaign of the year - Won!
IN2 Sabre Awards -
Audio: Podcasts & Music - Won!
SABRE Awards 2024 -
Inclusive Marketing - Shortlisted
Webby Awards 2024 People’s Choice -
Best Photography & Design - Shortlisted
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